The Jordan Step 2 toothbrush is designed to clean children's milk teeth. It is designed with soft bristles, a small yet wide head, and a dual handle to make it easy for both parents and children to use, making brushing easier. The blue bristles on the toothbrush are there to help you apply the right amount of toothpaste every time.

It is also available with an easy-to-use hourglass that sticks to the bathroom mirror or tiles, used to hang the toothbrush – which keeps the toothbrush clean between brushing sessions.

It is also available with a specially designed cap – a hygienic option for travel or overnight stays.